Does media influence teen sexual behavior? Can media be used to impact teen behavior in a good way?

Almost everyone has an opinion about the influence of the media on teens' behaviors ranging from violence and drug use to sex. In a report released today, Managing the Media Monster: The Influence of Media (from television to text messages) on Teen Sexual Behavior and Attitudes, we've turned to five experts to uncover the research on this topic and help us better understand how media can be used to promote healthy behaviors (such as abstaining from sex or using contraception every time you have sex).

The introduction, written by Dr. Jane Brown, provides a brief overview of the report and includes the key recommendations for consideration if you are developing a media program. Chapter 1, by Dr. Michael Rich, explores what the research tells us about the link between media and teen sexual behavior. You might remember a study that was released last November about the link between exposure to sexual content and teen pregnancy. Dr. Rich discusses this study and many more in his chapter. What do you think about the link between media and teen sexual behavior?

Chapter 2, by Drs. Tilly Gurman and Carol Underwood, explores effective media interventions from the international community. There have been a lot of fantastic media interventions implemented and evaluated outside of the U.S. and they offer some important lessons learned for U.S. practitioners. Chapter 3, by Dr. Sarah Keller, also focuses on media interventions, but takes a look at those implemented in the U.S. She also discusses the potential application of digital technologies for changing teen behavior, and provides some examples of what researchers have been trying out. Do you have any suggestions for how we might use media to influence teen behavior?

Many people have plenty to say about the media and its influence on teens, especially when it's about teens, sex, and the media. This report and supporting materials—including tips for starting a media campaign and working with the media—can be found on our Web site and provide a clear look at what rigorous research tells us about the negative and the positive when it comes to teens, sex, and the media. So, grab a cup of coffee, take a look, and tell us what you think. Enjoy!