Results tagged “digital media” from Pregnant Pause
Sep 25 2009
Reaching Latinos: Telenovelas and Beyond

Soap operas. They've been a part of the American television landscape since the 1950s. The loss of Guiding Light last week, on the air for 57 years (not counting its 15 years on the radio), clearly demonstrates the obsession and passion Americans feel for the characters of their favorite "made for TV" fantasies.
Not surprisingly, Latinos love their soap operas too. Unlike their American counterparts, telenovelas (soap operas from Spanish-speaking countries) are aired in the evening. They are often a nightly ritual, watched by the entire family, and are a popular form of entertainment for people of all age groups.
