infoMania, a Current TV show that recaps each week's glut of online, print, and televised media, features a recurring segment written by and starring the brilliant Sarah Haskins. The Target Women series lampoons how media and marketing attempt to reach women. Having already taken on suffrage, yogurt, and botox, Haskins's most recent episode, Target Women: Birth Control, calls into question why ads for hormonal BC are all about period control and managing PMS symptoms and never about sex or preventing pregnancy.
Enjoy the video (and all of the other Target Women clips) and let us know what you think commercials about contraception should be saying.


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