Bedsider was developed by IDEO, an award-winning global innovation and design firm. The new PSAs were created by ad agency Euro RSCG in New York and include television, radio, print, web, and non-traditional advertising as well as an integrated social media program.

"I'm excited about Bedsider," said Dr. Drew Pinsky. "It's an exceedingly rare bird--an authoritative and engaging resource that young adults can trust. It's not preachy; it's fresh, funny, and easy to use. It also makes the difficult decisions about birth control easier to navigate and answer. It's unlike anything I've seen before." To get a sense of everything Bedsider.org has to offer, here's an overview of the website's top features:

• Method Explorer: An easy, visual way to compare every available method of birth control.
• Reminders: Sent by text or email, our free reminders help users remember their birth control and appointments.
• Where To Get It: The most comprehensive list of where to get birth control ever compiled.
• Real Stories: Videos of real women and men describing their personal experiences with each method.
• Fact or Fiction: Award-winning animated shorts that debunk common contraception myths.
• Bedsider Insider. A free program where users complete a series of healthy, happy feats to get real rewards from places like Starbucks or iTunes.
• Articles and More: The latest news, views, answers, and tips about birth control, healthcare, relationships, and sex.

We hope that you are as excited about Bedsider and the new PSA campaign as we are. There are a number of ways you can help spread the Bedsider gospel.

• A toolkit that provides ideas on how to spread the word, how to download the broadcast and print PSAs, and background information and research.
• 13 ideas on getting the word out (PDF).
• A multimedia press release.

New Data and Public Opinion Polling

New research (PDF) conducted by the Guttmacher Institute and released by The National Campaign in conjunction with the Bedsider ad campaign launch provides new insight into unplanned pregnancy among unmarried young adult women age 20-29. Among this group in 2006 (most recent data available):

• Almost seven in 10 (67%) pregnancies are described by women themselves as unplanned.
• Nearly one in 10 unmarried young women have an unplanned pregnancy each year, which results in nearly 1.3 million unplanned pregnancies annually.

Among unmarried women 20-29 between 2001 and 2006:

• The rate of unplanned pregnancy increased 2%, from 93 to 95 per 1,000 unmarried women age 20-29.
• The number of unplanned pregnancies among this same group increased by 13%, from 1.117 million to 1.265 million--an increase of about 148,000 unplanned pregnancies.

New nationally representative public opinion polling data (PDF) of unmarried young adults ages 18-29 shed light on this group's attitudes about unplanned pregnancy. Among the findings:

• Most (76%) agree that unplanned pregnancy among unmarried young women in their 20s is an important social problem in the U.S. that needs to be addressed.
• Six in 10 (62%) agree that the problem of unplanned pregnancy is more important than other social and economic problems facing the country.
• Eight in 10 (84% think it is important to avoid getting pregnant/getting someone pregnant at this point in their lives.
• Four in ten (38%) agree with the following statement: "It doesn't matter whether you use contraception or not; when it is your time to get pregnant, it will happen.
• Eight in 10 (85%) agree that policymakers who are opposed to abortion should be strong supporters of birth control.